e& embodies a story of transformation and ambition. Established in1974 as the Emirates’ first telephone company, e& earned the trust of people with reliability and quality, continuing as the telco provider of choice for decades. In 1984, it became Etisalat and maintained its leadership through the rise of mobile and digital eras. Today, e& has evolved from a regional telco to a global technology leader, embracing the future and continuous innovation.

e& drives the digital future and empowers society by sparking and strengthening connections through innovation, ensuring that every success builds a better tomorrow. Their purpose is to enrich every day, every moment, for everyone they reach, reflecting a commitment that goes beyond products and profits to create a greater impact on society. 

Positioned as an ambitious enabler, e& believes in doing more so that their customers can be more. They are relentless in their pursuit of breaking new ground and providing access to better experiences, ensuring that people see them as progressive, assuring, and inclusive.