2024 Edelman U.A.E. Trust Barometer Report Launch 


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U.S.- U.A.E. Business Council member Edelman invites you to an in-person briefing of the Edelman U.A.E. Trust Barometer Report 2024 with Mr. Omar Qirem, CEO of Edelman Middle East. The launch will take place on Tuesday March 5, 2024 from 10:30 am GST to 1:00 pm GST in the Royal Boardroom at the One & Only Mirage in Dubai. 

Mr. Qirem will present the latest findings of the 2024 U.A.E. Edelman Trust Barometer, which shows the remarkable impact the countryʼs focus on innovation is having. Over the past two decades, this comprehensive, data-driven study has grown to become the worldʼs most robust exploration of trust in business, government, NGOs, and media. 

Edelman EMEA CEO Arent Jan (AJ) Hesselink, will also provide remarks and engage in dialogue with Mr. Qirem regarding the view of innovation in AI from the global and regional perspective. A panel of senior respected guests, including Edelman Chairman H.E. Dr. Tariq Bin Hendi, will then explore the implications of the report’s findings.   

The U.A.E. has emerged as one of the major incubators of innovation in the world today. Focused initiatives to shape the future, including being the first country in the world to appoint a Minister of Artificial Intelligence, have become a model for the rest of the world.

The rapid innovation offers the U.A.E. the promise of a new era of economic prosperity. However, the rest of the world continues to grapple with disruptive change and hesitation towards the implementation of innovative solutions to todayʼs challenges according to the global Edelman Trust Barometer report.

Event details:

  • Date: Tuesday, March 05, 2024
  • Time: 10:30 am GST – 1:00 pm GST
  • Location: Royal Boardroom – One & Only Royal Mirage, Dubai.

To RSVP, please email UAEtrust2024@edelman.com.