Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. With 6,000 employees across over 60 offices, Edelman develops communication strategies that build client confidence and stakeholder trust.

Edelman’s footprint in the Middle East is significant, with wholly owned offices in Abu Dhabi, Dubai, and Riyadh, alongside a network of affiliates across the region. This global presence enables Edelman to deliver tailored strategies that resonate across diverse markets.

Since its founding in 1952, Edelman has remained an independent, family-run business.

Edelman remains the only international communications firm with its regional headquarters in Abu Dhabi.

Edelman is deeply committed to the U.A.E. and opened its first office in 2008. In 2022, the firm appointed H.E. Tariq Bin Hendi as chairman to provide strategic council to Edelman clients and leadership. In 2024, the business signed an MoU with the Abu Dhabi Businesswomen Council to support Emirati female entrepreneurs, as well as an MoU with the Dubai Businesswomen Council to advance women’s participation in the workplace. Additionally, Edelman signed the Emirati Media Talent Pledge, an initiative led by the Dubai Media Council, aimed at fostering the development and inclusion of Emiratis within the media industry.

Edelman Middle East’s standout work in the last year alone has spanned spearheading strategic communications and media relations at COP28, supporting DP World’s “Move to Minus 15” campaign, which aimed to position the global logistics giant as a leader in sustainability and carbon reduction within the supply chain and logistics industry, to launching the annual Trust Barometer highlighting the UAE’s focus on innovation resulting in high levels of trust
across institutions.